Case studies

Global Online Marketplace Grows Revenue With Database-Driven Sales Strategy


The largest online food ordering and delivery platform.

The Goal

  • To sign up restaurants to enrol in a B2C marketplace.

The Challenge

  • Cost of in-house program was high.
  • Close rates were poor, as well as retention.
  • There was a need to design and implement an efficient and effective outbound and inbound B2B sales program


Our Approach

  • We designed customized value proposition based sales strategy.
  • We developed a database-driven sales approach that optimized for:
    • ID the Decision Maker and gain access,
    • ID challenges and pain points,
    • Revenue vs Labor, labor being a restaurant’s highest cost item.


  • Improved close rates.
  • Improved retention rates.
  • Sustainable strategies and processes.
  • “How to” knowledge base to optimize sales activity – selecting targets, timing, and pitch.
  • Maximized revenue and profit for client.


Case Studies
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