The largest online food ordering and delivery platform.
- To sign up restaurants to enrol in a B2C marketplace.
- Cost of in-house program was high.
- Close rates were poor, as well as retention.
- There was a need to design and implement an efficient and effective outbound and inbound B2B sales program
- We designed customized value proposition based sales strategy.
- We developed a database-driven sales approach that optimized for:
- ID the Decision Maker and gain access,
- ID challenges and pain points,
- Revenue vs Labor, labor being a restaurant’s highest cost item.
- Improved close rates.
- Improved retention rates.
- Sustainable strategies and processes.
- “How to” knowledge base to optimize sales activity – selecting targets, timing, and pitch.
- Maximized revenue and profit for client.